Hiring For Outcomes: Build Better Teams & Boost Lead Quality with Michael Pruitt, Master's Landscape Design

Mike Pruitt joins the episode to share his journey in the AEC industry and discuss his strategic shift in business growth. He emphasizes the importance of identifying an ideal customer base and how raising the project floor has influenced lead flow. Communication is highlighted as a crucial element in project management, client trust, and satisfaction. Mike delves into the significance of core values in hiring and company culture, advocating for hiring based on outcomes rather than job descriptions. He explores the impact of technology investments, particularly AI, on efficiency and productivity. Reflecting on past experiences, Mike offers advice to his younger self and shares his insights on balancing people, processes, and technology.