Family Legacy Building: Adapt to Embrace Your Full Potential with Mahsa Poorak, Southern Electric Company

Why chase a revenue target if quality and experience are not the goal? Mahsa Poorak, CEO and second-generation owner of Southern Electric Company, shares how she moved from public defense into the family business and helped double its revenue. She explains why scalable leadership means reducing dependence on one person, developing talent through apprenticeships and career paths, and pairing technology with field experience and adaptability.