Effective Sales Teams: The Culture of Continuous Improvement with Ryan Groth, Sales Transformation Group

Can construction companies scale sales without relying on a few natural rainmakers? Ryan Groth, CEO of Sales Transformation Group, explains how repeatable processes, scorecards and accountability help teams improve. He and Justin Neagle discuss coaching average performers, balancing hunters and farmers, structuring incentives and using disciplined discovery to qualify opportunities, serve customers and protect pricing. Groth argues that getting “Five to 10% better at all these little things” creates an edge over multiple sales cycles.