Intentional Growth to Keep Culture Healthy with Karen Herold - Studio K
Building Scale
We interview successful Architecture, Engineering, and Construction (AEC) business leaders to learn how they use people, processes, and technology to scale their businesses.
Will ForetJustin Neagle

Intentional Growth to Keep Culture Healthy with Karen Herold - Studio K

E93 • May 21, 2024 • 61 mins

In this episode, Karen Herold, founder of Studio K, discusses her journey in the AEC industry, the growth strategy of her company, and the importance of diverse mindsets in a team. She delves into hiring practices, finding a niche in design, the role of intuition, and the potential of AI in design.

Key Points

  • Karen Herold emphasizes the importance of creating authentic design experiences in hospitality that can change how people feel, rather than merely copying existing designs.
  • She advocates for a balanced team in design work, where highly creative individuals focus on conceptual design and more pragmatic individuals manage the execution and details.
  • Karen utilizes AI as a tool to generate fresh visual content based on descriptive prompts, helping to align client expectations and foster unique design concepts.

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