Building Scale

We interview successful Architecture, Engineering, and Construction (AEC) business leaders to learn how they use people, processes, and technology to scale their businesses.

Intentional Growth to Keep Culture Healthy with Karen Herold - Studio K

E93 • May 21, 2024 • 61 mins

In this episode, Karen Herold, founder of Studio K, discusses her journey in the AEC industry, the growth strategy of her company, and the importance of diverse mindsets in a team. She delves into hiring practices, finding a niche in design, the role of intuition, and the potential of AI in design.

Key Points

Karen Herold emphasizes the importance of creating authentic design experiences in hospitality that can change how people feel, rather than merely copying existing designs.
She advocates for a balanced team in design work, where highly creative individuals focus on conceptual design and more pragmatic individuals manage the execution and details.
Karen utilizes AI as a tool to generate fresh visual content based on descriptive prompts, helping to align client expectations and foster unique design concepts.

Connect with Karen Herold - LinkedIn: https://www.linkedin.com/in/karen-herold-4b44045/ Website: https://www.studiokcreative.com/
Connect with Justin & Will - Will's LinkedIn: https://www.linkedin.com/in/willforet/ Justin's LinkedIn: https://www.linkedin.com/in/justneagle/ Learn More & Connect With Spot Migration - Website: https://www.spotmigration.com LinkedIn: https://www.linkedin.com/company/spot-migration Facebook: https://www.facebook.com/spotmigration Youtube: https://www.youtube.com/c/Spotmigration Do you want to be a guest on the show? Go to https://buildingscale.net/guests Need to discuss your IT and Cybersecurity Strategy? Go to https://buildingscale.net/help

Speakers

Will Foret

Host • 16%

Justin Neagle

Host • 12%

Karen Herold

Guest • 72%

Chapters

0:00	Introduction to the podcast and hosts
2:18	Karen’s journey in the AEC industry and the inception of Studio K
7:25	Deciding on the size and growth of Studio K and its impact on job satisfaction and profit
15:14	Managing change and nurturing a culture with two distinct mindsets in a company
21:33	Benefits of having diverse mindsets in a team and different approaches to problem-solving
30:02	Hiring experienced vs. less experienced staff and the challenges of working in a demanding company
33:25	Finding a niche in design and Karen's journey into hospitality design
37:34	Karen's mission statement, role of intuition in design, and working with different types of clients
46:50	Exploring Artificial Intelligence in design and its potential in creating unique concepts
55:05	Reflections on personal growth, career progression, and advice for young designers
1:00:33	Wrapping up the interview and concluding remarks

Transcript

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