Building Scale
Building Scale
We interview successful Architecture, Engineering, and Construction (AEC) business leaders to learn how they use people, processes, and technology to scale their businesses.
Will ForetJustin Neagle

Embracing Culture, Leadership Strategies, and New Technology with C.R. Herro -AR Franchising, Inc

E77 • Jan 30, 2024 • 68 mins

In this episode, C.R. Herro, CEO of AR Franchising, Inc, discusses the importance of culture, transparency, and understanding personality types in scaling a business. He shares leadership strategies, the significance of processes and change management, and the impact of technology on business growth. C.R. also delves into the challenges and mindset shifts required for innovation in the housing industry.

Key Points

  • Successful AEC companies require a clear understanding of their unique customer base, like the luxury home buyer "Susie," to effectively tailor and innovate their products and processes.
  • True change management in a business entails not only introducing new processes but also decisively ending old ones to ensure adoption and avoid reverting to outdated methods.
  • Leadership in business, particularly in the AEC industry, is about serving and understanding the broader context of operations, finance, marketing, and customer needs to effectively drive and manage change.

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