Carve Out Your Name: Why Branding is a Must for AEC Companies with Nicole Rodriguez - John Delano
Nicole Rodriguez shares her marketing journey, emphasizing understanding client needs and the evolution of content creation. She discusses advanced analytics, strategic thinking, and the importance of aligning sales with marketing. The episode covers building client relationships, identifying target markets, and crafting effective marketing plans. Nicole also explores SEO, PPC strategies, and the influence of company culture on marketing. She touches on applying B2C strategies in B2B contexts, promotes the AEC Growth Summit, and offers advice to her younger self.
Key Points
- Effective communication and collaboration between sales, marketing, and business development are crucial for achieving company goals without overwhelming any single department.
- Investing in advanced analytics tools like Semrush can provide deeper insights into customer behavior and website performance, surpassing the basic metrics offered by tools like Google Analytics.
- Being authentic and transparent about your brand's story and values can significantly enhance your connection with both clients and potential employees, fostering a strong, recognizable identity in the market.
AEC Growth Summit - https://aec-growth-summit.com/
Connect with Nicole -
LinkedIn: https://www.linkedin.com/in/reachnicolenow/
Website: https://john-delano.com/
Connect with Justin -
Justin's LinkedIn: https://www.linkedin.com/in/justneagle/
Website: https://www.spotmigration.com
Do you want to be a guest on the show? Go to https://buildingscale.net/guests
Need to discuss your IT and Cybersecurity Strategy? Go to https://buildingscale.net/help
Chapters
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| 1:50 | |
| 5:06 | |
| 8:39 | |
| 14:09 | |
| 19:06 | |
| 23:08 | |
| 28:07 | |
| 31:21 | |
| 39:34 | |
| 42:52 | |
| 43:41 | |
| 44:22 |
Transcript
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