Building Scale

We interview successful Architecture, Engineering, and Construction (AEC) business leaders to learn how they use people, processes, and technology to scale their businesses.

Building Brand, CRM Implementation, and Leveraging Visual Content with Jeff Dickson - Harling Masonry Restoration

E87 • Apr 9, 2024 • 61 mins

In this episode, guest Jeff Dickson, VP of Marketing at Harling Masonry Restoration, shares his journey into construction and building Harling's brand. Topics include challenges of implementing a new CRM system, impactful technologies in the industry, understanding target clientele pain points, and utilizing visual content for marketing. The importance of quality opportunities for business growth and IT cybersecurity strategies are also discussed.

Key Points

Successful AEC businesses need to adapt to change and embrace technology to enhance processes, improve quality, and increase opportunities.
Property managers value vendors that understand their challenges, communicate effectively, and provide detailed, quality service that eases their workload.
Marketing strategies that resonate with clients and adapt to their needs can lead to significant increases in both the quality and quantity of business opportunities.

Connect with Jeff Dickson - LinkedIn: https://www.linkedin.com/in/jeff-dickson-51138613/ Website: https://www.harlinginc.com/
Phone: 312-228-4849 Connect with Justin & Will - Will's LinkedIn: https://www.linkedin.com/in/willforet/ Justin's LinkedIn: https://www.linkedin.com/in/justneagle/ Learn More & Connect With Spot Migration - Website: https://www.spotmigration.com LinkedIn: https://www.linkedin.com/company/spot-migration Facebook: https://www.facebook.com/spotmigration Youtube: https://www.youtube.com/c/Spotmigration Do you want to be a guest on the show? Go to https://buildingscale.net/guests Need to discuss your IT and Cybersecurity Strategy? Go to https://buildingscale.net/help

Speakers

Will Foret

Host • 9%

Justin Neagle

Host • 17%

Jeff Dickson

Guest • 73%

Chapters

0:00	Introduction to the podcast and the importance of people, process, and technology in scaling businesses
0:52	Sponsor: Building Scale
1:07	Guest Introduction: Jeff Dickson, Vice President of Marketing at Harling Masonry Restoration
2:55	Jeff's journey into the construction industry and building Harling's brand
12:03	The process and challenges of implementing a new CRM system at Harling
19:10	Differences in CRM usage between the software and construction industries
21:37	Impactful technologies in the construction industry
26:14	Understanding the target clientele: Condo Boards and property managers' pain points
34:55	The potential of using visual content for marketing in the construction industry
39:26	The importance of quality in opportunities and the significance of better quality opportunities for business growth
1:00:22	Introduction to the AEC industry's technology pillar and IT cybersecurity strategy consultation

Transcript

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